XYIENCE Xenergy, the official energy drink of the UFC, kicks off its nationwide contest Do You Have the Power to Win? on May 1st, 2013. The two-part program runs through September 1st. The first component is an in-store promotion that offers consumers the chance to win XYIENCE and UFC prize packages instantly. Contestants who are 18 years of age or older can text a keyword to a number available on XYIENCE point of sale at select retailers in the United States. Hundreds of instant winners will receive prizes including XYIENCE and UFC apparel, UFC punching bags, DVDs of past UFC fights and pay-per-view gift cards for upcoming UFC fights, and more.
During the same contest period, XYIENCE will host four one-month promotions on Facebook. Each month, consumers who are at least 18 years of age can register and track their Xenergy purchases by inputting the can’s code. Multiple purchases are rewarded with prizes such as XYIENCE apparel and free cases of Xenergy.
Consumers can find a local Xenergy retailer using XYIENCE’s new online retail locator at www.xyience.com. Facebook and text-to-win contest entries will be entered into the Do You Have the Power to Win? drawing from which six winners will be selected randomly to receive the following:
Grand Prize: XYIENCE VIP Las Vegas Weekend with UFC Legend Chuck Liddell
Five grand-prize winners will receive a weekend for two in Las Vegas, including round-trip airfare, hotel accommodations, and a night on the town with UFC legend Chuck “The Iceman” Liddell. The winners and their guests will be chauffeured by limousine and will enjoy an evening with Liddell.
Runner-Up Prize: Las Vegas Fitness Frenzy with UFC Fighter Krzysztof Soszynski
One lucky winner will receive a weekend for two in Las Vegas, including round-trip airfare, hotel accommodations, and the opportunity to get fit with UFC fighter Krzysztof “The Polish Experiment” Soszynski. In addition to being an esteemed athlete, Soszynski trains a host of professional athletes and creates nutrition plans for some of the top athletes in the UFC. The winner and a guest will train with Soszynski and receive a personal nutritional consultation, as well as take home a supply of XYIENCE supplements and Xenergy beverages.
Xenergy is the fastest growing of the top-10 energy drink brands. The promotion coincides with the rollout of XYIENCE’s new non-carbonated beverages, Xenergy + Hydration, Xenergy + Tea and Xenergy + Lemonade. Like all Xenergy energy beverages, the Xenergy + line beverages have zero calories and are sugar-free. Xenergy + Hydration is caffeine free though it is energized with B vitamins and electrolytes.