Bellator To Co-Promote With Strikeforce?

Co-promotion between a pair of MMA organizations is rare these days, due to petty jealousies between the organizations in question, contract obligations that a fighter has to fulfill and other minor considerations.  Be that as it may, there lies the possibility that Bellator Fighting Championships is open to possibly cross-promoting select fighters.

Of course, you’re going to get night-and-day points of view on the matter as Monte Cox, who manages Eddie Alvarez, says that Alvarez (a fighter in his camp, is under exclusive contract with Bellator and would meet his contractual obligations to that promotion; meanwhile, Bjorn Rebney, CEO of Bellator, says that there’s room for Alvarez to roam; in other words, cross-promotion isn’t such a bad thing.  Rebney’s take on the subject?

“From our perspective, the agreements that we have with numerous different fighters we’ve signed, that contractual opportunity absolutely exists,” he said. “We have the wherewithal and ability to put together matches and put together fights that people want to see across promotional platforms. Those are open doors.”

Rebney further adds,

“I’m kind of old school. If the best fighting the best means that (Strikeforce) fighters would match up through our ESPN alliance on Bellator shows, that’s what will happen. If the best fighting the best would mean there’s an opportunity to test an Eddie Alvarez or a Wilson Reis or a Jorge Masvidal against the best that fight for Strikeforce that would be very cool from my perspective. I’m not the kind of promoter that says you’ll fight under this banner and this banner alone. If we can make those things work – and I think Scott’s shown a pretty open willingness to make those kind of things happen – and it were the right kind of fight, I’d be completely open to it.”

So far, Strikeforce has done only one cross-promotion card (with the now dormant EliteXC); with Rebney’s statements, perhaps a partnership at some point of time can blossom between Strikeforce and Bellator.  As of this writing, Strikeforce is putting the final touches on its April 11 card, as well as a proposed May show in Tacoma, WA while Bellator is expected to announce soon times and dates for its April, May and June cards this Wednesday.  When further developments become available, Octagon Buzz will have them for you, as well as the most up-to-date MMA news.

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