Affliction Stands By Their PPV Numbers

The rumor floating around has been that the Affliction pay-per-view numbers were shall we say, over-inflated; but at the same time, the promotion’s vice president, Tom Atencio, isn’t exactly helping by neither confirming or denying what the numbers actually are.  But according to Tom Hamlin of, Atencio is saying that the money pit that people assumed was out there wasn’t as deep as they assumed it was; he obviously will not release actual numbers, but like his rival, UFC president Dana White, he is of the belief that divulging numbers creates problems.

Yet at the same time, he had no problem giving out an estimate while the live gate and salary information has already been released; according to Atencio, “We did well over 100,000.  At this point, we did well over, but I don’t want to give the exact numbers.”  He did confirm that Affliction did buy a fair number of tickets to fluff up the bottom line; but at the same time, he said that between 90-95% of the tickets were sold.  Atencio also claimed that the $2.1 million in gate revenue is accurate.

Unfortunately, in California, there’s no method of verifying a private company’s PPV buy rates; so in a sense, Atencio is asking fans of the brand to take his word for it – which I find disturbing, especially for a promotion that is not established.  It is situations such as this that demand a set of checks and balances in the State of California and other states that do not require private enterprises to reveal their revenue numbers.

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